BIG Synergy and Godrej have identified two products which are not that hot now.
One is the real estate and the other Soha Ali Khan’s market.
So, a concept has now been devised to link both and offer a palatable product on small screens.
Thus, Soha Ali Khan can be seen hosting a TV show titled “Godrej Khelo Jeeto Jiyo” from June 29. It is a show on Star Plus involving a few games which can be played by the participant along with a team mate.
The process of participation is that one should buy a Godrej product and send an SMS with its value and a number provided on barcode.
On being a successful winner, one stands to gain an access as well as keys to a fully furnished home by Godrej properties.
Well! What Soha has to say on this? Yes, the reach of large audience by the small screen impressed her to take up the assignment.