Looks like the former Miss World continues to act on the title’s very famous quote, Beauty with a purpose. We are talking about Aishwarya Rai Bachchan of course!! The actress, who has been the face of many international cosmetic companies, thought of collaborating with one to initiate a campaign ‘Beautiful Beginnings’, during the 100th anniversary of the brand.
This thought, cherished by Aishwarya for a long time, will help the underprivileged girls of our country to get proper education, a chance for them to empower themselves with knowledge!!
This programme encourages young girls to take up studies and helps in enhancing their individuality. They get to stand on their own feet with the help of the financial assistance that they receive through this initiative.
The performance and the future developments will be looked after personally by Aishwarya herself who will finally get to see her vision solidify in front of her!!!