The producer-multiplex tussle has helped to focus on B grade films. The multiplex owners stretched their muscles and cleared release of five films. Coffee House,Ek Se Bure Do, School Days, Royal Utsav and Pal Pal Dil Ke Saat.
What ultimately the multiplex owners would have realized is that the target audience for these kind of movies do not come to Multiplexes. So, the pathetic occupancy levels and related meager collections are now points of worries.
The small producers who were bragging of highhandedness of big timers, are also in for a shock as they literally brought out these movies from their store rooms where they were lying for quite sometime.
The fact that the Ghajini way is the best way for a movie to reach the audience is being realized by many now.
Arshad Warsi’s Ek Se Bure Do is the only film with a known name. But, since the movie was shot for five years, it probably lost its track and there is a comment that even the director himself would find it difficult to understand the storyline.
Ajay Jadeja’s romance with Mahie Gill also did not charm the audience as Pal Pal Dil Ke Saat which took about six years gave a feel that it started some forty years ago. Jadeja’s decision to refrain from acting has been proved right looks very justified.
The coffee house on the other hand has been compared to a TV serial with numerous characters who consume the most of the time in getting their roles introduced.
The results of School Days and Royal Ustav also faced the same fate due to their poor presentations.
There is a feeling that the movies were released in a hurry to make use of the strike and hence the final touches and the normal processes were not followed by the organizers.
With Akki giving three back to back flops and SRK running for his money, the industry is in no mood to celebrate. Better to wind up all these stand offs and concentrate on something valuable to provide value added product to the customers on whose money these people live. Instead of crying for a cut, they must look at reducing the ticket fares so that people from all walks of life can also watch the movies in so-called Multiplexes.