Multiplex owners and producers are having a kind of stand off that the new movies are not being released now and there is no news of things getting settled between them except a few on mounting losses on the part of Multiplex owners which was stated to be around Rs 1.5L per day. Other theaters are also not able to make money due to lack of new movies from big banners. The story of showing IPL matches as well as Hollywood movies also does not look any better.
Well, this being the case there is another industry silently making money in this troubled atmosphere. It is the Home video rental companies.
In this field also Reliance did not lose its presence and has been maintaining a kind of market leadership. Their video rental company BigFlix by Anil Ambani camp, proudly claims an increase of 15% in their sales as reported recently. Other players like Seventy mm and Shemaroo Entertainment too are smiling.
The school holidays, IPL season, scorching heat and the recession riddled home budget have fueled the need for organized rental facilities and these companies have come as blessing in disguise to the students as well as housewives and elders who visit their loved ones during school holidays.