The publicity stunt for “Raaz- The Mystery Continues” revolved around juicy love affair of Adhyayan Suman and Kangna Ranaut. Both played along well and made enough noise that whenever they were mentioned, their movie was invariably referred to and today, Adhyayan feels proud of the association.
This kind of publicity did work differently that though he was not projected prominently in the posters as well as the promotions of the movie, Adhyayan did not take that seriously. It seems that he was unhappy about Emraan Hashmi and Kangana Ranaut being projected better though he too did a major role in the movie. Later, he got convinced that his affair with the leading lady played a better promotion, not to speak of his father’s contribution too, than all the poster stuff. Further, the success of Raaz-TMC and “Jashn” with Vishesh Films have made him forget the publicity issue, instead praise the Raaz administration.