A poll conducted recently fetched Shahid Kapoor a title “Ideal Youth Icon”. This automatically leads to a plum opportunity for the promoters to promote their youth oriented products.
This teetotaler with a rare charm and good sense of perfection is sure a heartthrob giving a tough time to the divas in bollywood. With this title, he is also now a kind of role model for the boys.
So, it is not a surprise for the manufacturer of music systems “Pioneer” to go to any extent to sign Shahid Kapoor to endorse their products. This product is famous among the youth who are insulated from the global recession and live on their father’s remuneration.
A right move indeed by Pioneer.