Producers’ strike not shaking the Multiplex owners

By admin
for BollywoodFrames

Published: April 9, 2009

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There was a period when the cities never had multiplexes baring one or two without great significance. Today, as we see some corporate houses crossing 200 screens mark, the importance of multiplex has grown multi times. So is the revenue.

This revenue did not please the producers and distributors who are now together calling the multiplexes as rusted pipe lines and suggesting needs to repair. The agitating producers under Mahesh Bhatt’s leadership claim atleast 50% of revenue of the multiplexes and till date there has been a firm NO from Mulitiplex owners who have wooed small timers to release their films.

How these small budget movies are exempted from the agitation is anybody’s guess. So, now there is a divide among the producers and distributors who always claim that there is a kind of highhandedness by heavy muscles suppressing their fair share.

With IPL round the corner and the public’s craze for Hollywood movies after Slumdog’s Triumph, the multiplex owners do not seem to bother much about this agitation and so are the producers as the release of big budget films fairly far away from now.

With Shahrukh and Aamir ditching their differences and coming out in public in support of the strike, let us wait and watch how the industry that is predicted to be growing @ 9% even in worst financial crisis and the actors remuneration in exponential direction, will take this if the Multiplex owners decide to change gears and permanently settle with alternative arrangements like Hollywood movies and using the halls for other purposes other than screening movies.

Producers’ strike not shaking the Multiplex owners

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